New Traditionalists is the fourth studio album by the American new wave band Devo. It was originally released in August 1981, on the labels Warner Bros. and Virgin. The album was recorded over a period of four months between December 1980 and April 1981, at The Power Station, in Manhattan, New York City. The album's sound continued in the vein of their previous studio album Freedom of Choice, with synthesizers moved even further to the forefront and the guitars became more subdued. Some of the tracks featured drum machines for the first time on a Devo album. In addition, the lyrics are frequently dark and vitriolic. It features the minor hits "Through Being Cool" and "Beautiful World."