Black Eyed Peas’ fifth studio album, The E.N.D. (ENERGY NEVER DIES), was released in 2009. The album completed the transition from hip-hop to pop and gave the group its first three chart-topping singles in “Boom Boom Pow,” “I Gotta Feeling,” and “Imma Be.
She has a timeless knack for songcraft with a sophisticated pop savvy that most people over 30 can't find without collaboration. Lorde needs no collaborative hacks - she writes and sings her own songs.
Where GaGa excels, and why she crossed over, is how she doesn’t leave all this as a collection of hooks and rhythms, she shapes them into full-blown pop songs, taking the time to let the album breathe with chillout ballads and percolating new wave.