Jay Som's "Belong" feels like catching a whiff of fresh flowers in an unexpected corner of the city; it draws you in with its charming allure while hinting at deeper layers beneath the cheerful facade. Melina Duterte's indie-pop flair shines through, seamlessly weaving together memorable melodies and complex instrumentals that linger long after you've hit pause. Collaborations with Hayley Williams and Jim Adkins reveal a striking shift, as Jay Som fully embraces her rightful place in the spotlight. If you thought you knew her sound, prepare for an evolution that redefines your expectations.