Playboi Carti (Jordan Terrell Carter, born 1996 in Atlanta) is an American rapper whose Whole Lotta Red (2020) is widely treated as rage rap's founding document. Start there or with Die Lit (2018), then trace his baby-voice era back to the 2017 self-titled mixtape. Browse Playboi Carti vinyl, CDs, and reissues at Wax Trax Records.
Jordan Terrell Carter, performing as Playboi Carti, was born in Atlanta, Georgia on September 13, 1996. He launched his recording career in the mid-2010s with SoundCloud distribution before signing with A$AP Mob's AWGE collective. His 2017 self-titled mixtape Playboi Carti was widely cited as one of the foundational documents of the contemporary baby voice rap aesthetic. His 2020 album Whole Lotta Red - produced by Pi'erre Bourne and others - became a commercial breakthrough and is widely cited as the foundational document of the contemporary rage rap movement. His distinctive vocal delivery (use of high-pitched and screamed approaches) has been influential on subsequent generations of hip hop artists (Yeat, Destroy Lonely, Ken Carson, and contemporary rage rap scene). His 2025 album Music is his first studio LP in five years.
Playboi Carti's sound combines hip hop, rage rap, trap, mumble rap, baby voice rap, experimental hip hop, and punk rap with his distinctive vocal delivery (use of high-pitched, screamed, and Auto-Tune-heavy approaches), Pi'erre Bourne and other contemporary trap production aesthetics, and arrangements drawing on contemporary Atlanta trap, punk, and experimental electronic music traditions. His foundational influence on contemporary rage rap is widely cited.
AWGE, Interscope, and Atlantic pressings of the Playboi Carti catalog have been issued in multiple color variant editions and limited deluxe pressings, with collector demand.
Listeners new to Playboi Carti typically start with Whole Lotta Red (2020) or Die Lit (2018).
