Justin Bieber, born in 1994 in London, Ontario, is a Canadian pop singer-songwriter discovered on YouTube by manager Scooter Braun in 2008. Purpose (2015), with production from Skrillex and Diplo, is the creative pivot worth starting with; Justice (2021) keeps the streak going. Browse Justin Bieber vinyl, CDs, and reissues at Wax Trax Records.
Justin Drew Bieber was born in London, Ontario on March 1, 1994 and raised in Stratford, Ontario. He was discovered via YouTube videos uploaded by his mother by talent manager Scooter Braun in 2008, who signed him to RBMG Records (Raymond Braun Media Group, also involving Usher). His debut My World (2009) and My World 2.0 (2010) established him as one of the youngest commercially successful pop stars in history. He has continued releasing material across multiple decades alongside extensive parallel work with Hailey Baldwin Bieber (married since 2018) and various ongoing high-profile collaborations. Purpose (2015), produced largely by Skrillex and Diplo, marked his creative pivot toward more electronic-influenced pop production. He has been open about Lyme disease, mental health, and faith across his career.
Justin Bieber's sound combines pop, dance-pop, contemporary R&B, electropop, and pop rock with his distinctive vocal delivery and arrangements drawing on contemporary pop production approaches. His work has been a defining commercial pop template of the 2010s and 2020s.
Island, Def Jam, and RBMG pressings of the Justin Bieber catalog have been issued in extensive color variant editions and retailer-exclusive pressings.
Listeners new to Justin Bieber typically start with Purpose (2015) or Justice (2021).
